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Brands use data to tell a story and derive insights. But what if you started using your data to illuminate the path forward? Listen to Dan Temby, President of Proove Intelligence on the Modern CTO podcast discuss how putting more trust into your data and getting buy-in from executives can lead to better data-driven decisions…
Knowing how long a customer is likely to remain a customer is a prerequisite to effectively model lifetime value, manage resources, and calculate target costs per acquisition. As an added bonus, understanding the factors that influence customer churn can reveal priceless opportunities to optimize performance. There’s little doubt that survival analysis is a useful tool…
Last year I discovered the intricate, nuanced, complex beauty of my apartment ceiling. In just a few months, what was previously just a flat white surface and a few lights morphed into a discolored, patchy blanket that hovered over me irritatingly while I stared up from my sofa, day in and day out. Maybe it…
Traditional data models reveal fatal flaws in times of extreme change—never more so than during last year’s unprecedented events. Across industries, seismic shifts in consumer behavior, data collection, and device sharing brought the golden age of black-box algorithms to an end. So… what’s next? How do we create models that are not only stable and…
2020 changed things. Some changes were disruptive: businesses closed (some temporarily, many permanently); working from home (and just being home all the time) dislodged familiar consumption habits; purchase decisions took on new importance. These changes gave rise to digital innovations for select companies fortunate enough to align with this shift, ranging from new online learning…
Most of us grew up believing we’re special. Our moms, our teachers, and Mr. Rogers raised us to think that we’re one-of-a-kind. Now marketers have joined this choir of positive reinforcement, celebrating customer individuality by ushering in a new era of content personalization. Personalization, they say during their keynote speeches, will be the prime driver…