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In the ever-evolving digital landscape, businesses are continually striving to improve their online presence and maximize their return on investment (ROI). One essential aspect of this endeavor is conversion rate optimization (CRO), the systematic process of increasing the percentage of website visitors who take the desired action, whether it’s making a purchase, filling out a…
It’s no secret that customer journeys have changed. Gone are the days of a simple, linear route to conversion. Now, user journeys consist of multiple crisscrossing touchpoints that require careful tracking and analysis. In response to this, media mix modeling (MMM) has become an increasingly popular way to understand the correlations between ad spend and…
Good news: You’ve decided to abandon last-click attribution measurement and made a firm resolution this year to step up your media attribution analysis game. Was losing third-party cookies and your ability to measure channel performance the reason? Or, you’re just think it’s time to change the way you’re evaluating upper funnel media, then media mix modeling…
UTM parameters are a frequent topic of discussion in digital. But what are they? And why do they matter? If UTM tracking is new to you, it’s time to get in the game. If it’s not, consider this a timely refresher—and don’t miss our best practice tips and tricks below! What are UTM parameters? UTM…
With many of us social distancing for the foreseeable future, people are turning to online shopping. For businesses, that means accurate ecommerce tracking is more important than ever before. After all, it’s essential for users to have good experiences interacting with your website and checkout funnel, but it’s just as important for businesses to understand…