Media and Market-Centric Analysis

Your business and your customers don’t exist in isolation: they inhabit a space shaped and contorted by myriad external forces. Economic trends, competitor activity, and government policy changes all affect the marketplace—and the performance of your media within it.

Analysing data and drawing robust conclusions requires the context of second- and third-party data. Bringing these data together through a unified reporting solution allows you to rapidly uncover the true performance of your activities and identify potential opportunities and challenges.

With an optimized reporting framework and measurement plan that focuses on your most important KPIs, you can understand the causal and confounding factors and influences that impact your performance—then make the adjustments and corrections to drive your continuing growth.

Outcomes

Our media and market-centric analysis outcomes are built around the four pillars of our framework:

• Trust: Data catalog, model, pipeline, and storage; vendor and partner integration
• Perception: Descriptive and diagnostic analysis; source audits and validation; dashboard and visualization tools
• Intelligence: Media attribution and marketing mix modeling; geographic  and demographic analysis; market and competitive analysis; econometrics and experimental design
• Influence: Activation strategy and media liaison